CI Corporate Identity Graphics in Japan Vol. 1 1997

CI Corporate Identity Graphics in Japan Vol. 1 1997

$149.00

Author: Yasaku Kamekura editor
Publisher: Rikuyo-sha, Inc, 1997
Binding: Hardcover
Condition: Fine
Size: 8vo
Attributes: First Edition, Dust Jacket, Illustrated

First edition, text in Japanese & English. Binding tight, square, internally fine, unmarked. DJ has a tiny chip on head of spine. With hundreds of illustrations of logos, graphic design, packaging, brochures, etc by many of the most famous Japanese corporations. A great reference book for any graphic designer. Fine in near Fine Dust Jacket.

Description

CI Corporate Identity Graphics in Japan Vol. 1 (1997) is a seminal design publication documenting the golden age of Japanese corporate branding during the late 20th century. This volume, part of a prestigious series by PIE Books or Graphic-sha (exact publisher varies by edition), showcases:

Landmark Japanese CI Systems: Logos, typography, and visual systems for giants like Muji, Shiseido, Sony, and Japan Airlines, with case studies on their strategic design philosophies.
Minimalist vs. Expressive Trends: Contrasts Zen-inspired austerity (e.g., Kenzo Tange’s geometric identities) with avant-garde experimentation (e.g., Ikko Tanaka’s vibrant color blocks).
Bilingual Design Notes: Commentary in Japanese/English explains cultural nuances, like kirei (clean elegance) in branding.

For Design Enthusiasts